June 01, 2023
A young girl remembers her grandmother’s hand-knitted sweater and her grandfather tries to carry in the tradition.
Challenge:
How do we tap into the world of sentimental advertising while staying lighthearted and upbeat.
Solution:
We decided to create a spot that focused on something everyone could relate to– the loss of a loved one. A story that pulls the heartstrings at the start while making the audience smile at its finale.