June 06, 2018
When a brand redefines itself, it’s difficult determining the best approach. In this instance, Takeda was already a successful and powerful Bio/Pharma company. But that said, in a shifting Bio Healthcare space, it was important to reach audiences with a new take on an old story. Takeda is still the force it’s always been, but now you get a look into the redefined philosophy — to get where you’re going, take another look at where you’ve been.
Approach:
Goto the source. New discoveries are out there and we are determined to explore the lengths of nature in the fight to help bring new treatments to patients.