Hologic: Mother’s Day Campaign


Ad Spot, Features
About This Project

There is nothing more important than being a mother. At Hologic, their mission is to ensure proper prenatal testing for your baby.


Fetal fibronectin (fFN) is a protein made by pregnant people. It helps keep the amniotic sac attached to your uterine lining during pregnancy. A fetal fibronectin test checks a person’s risk of preterm birth by measuring fFN in vaginal fluid.


In this piece, we highlight the bond of mother and child to connect the human emotion to the product and purpose.